Bridger Brewing Co. (BBC) has engaged in purpose-based marketing since it opened its doors in 2013. On Monday nights from 5pm-8pm, BBC donates a dollar from each pint sold to a selected non-profit organization. In 2014, BBC raised more than $15,000 for local and national non-profit organizations. Many other local breweries, such as Outlaw Brewing Co. and Katabatic Brewing Co., have implemented similar nightly benefits. This program is especially effective because it is purpose-based, rather than cause-based. Marketing communication is, "social, digital, and experiential," as Max Lenderman suggests in his "Cause vs. Purpose" article. Pints With Purpose is marketed only through the BBC website and its Facebook and patrons experience the cause in-house with informational materials provided by the non-profit. Supporting the community is at the core of BBC's mission, and this program helps communicate and reinforce those ideals. So come in on a Monday and have a pint of Vigilante IPA for a good "purpose."
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