In Dan Ariely's Predictably Irrational, he analyzes consumer behavior in regard to services and products that have "zero cost" and/or are "free." Consumers are more likely to choose a "free" option, without considering the downside, such as the value of their time, the possible wear-and-tear on their bodies, vehicle, etc., or the consumption of other resources like water, gasoline, or supplementary and/or complementary goods.
The boiling river outside of Gardiner, MT is spectacular. The drive is beautiful and Yellowstone National Park is a mecca for wilderness and wildlife. I've been closer to Elk and Bison in this location than any other in Montana. If you go to the boiling river in the winter, you typically don't have to pay the fee to get into Yellowstone National Park, so it is essentially a "free" trip to The Park. Of course, that doesn't take into account the gas, the loss of valuable time, the wear on the vehicle, or the various beverages involved. However, there is added value unaccounted for in the lack of crowds and tourists. Paradise Valley should always be traveled often, especially in the winter.
No comments:
Post a Comment